[Seattle] indulge in the romance more >>
Liu Xuesong - Cedar form to join the shop, open shop is actually someone else's someone else's name, other people's way of thinking ... would not need a guide. (Joined the chain features: scotsman sport joining chain allow entrepreneurs to become easier for investors demanding quality management, scotsman sport but the relatively high amount of investment is required to pay large sums of money, while individual autonomy is low, the benefits of joining chain there is a strong brand background, can bring some tourists, there are patterns of decoration, products, management, service staff to do support, not join in the early to worry about. Such forms of cafes, operators and customers scotsman sport of the The distance between the farthest.)
Personalized shop features: operating area :50-100 square meters employs 2-3 people shop decoration: underline personality style store atmosphere: Good reading, dating, chat, seeking quiet meditation, relaxation and other coffee brewing scotsman sport method: more professional, attention cultural taste, siphon, Italian, follicular type, etc.; For the crowd: In general, personality Shop Good slow tone, with a unique personality, attention to design quality people to operate their favorite coffee, know how coffee culture, educational level higher, in the face of the customer base also stress the taste of the people, the operators of these stores closest relationship with the guests, more like a friend, coffee single product sold at higher prices, services should be more perfect.
Chapter store location like the right place is the key to the selected coffee business, someone say: if a coffee shop to choose a good and proper point, operating in more than 70% success rate. If we are in the position of the fish very pale shadow fishing, then do not expect to have a good harvest. Similarly, if the customer footprint sparse place, even the construction of just how stylish shops, showcased scotsman sport how attractive coffee, scotsman sport it is difficult to achieve the desired sales. Cafe sales principle is to attract scotsman sport customers in sufficient places to build shop (which is usually called "port"). Especially small-scale coffee shop, because it is not a large cafe decisions have other comprehensive skills, so more should be noted that the choice of location, which will be the starting point for successful cafe. A, cafes siting considerations: 1, analysis of traffic conditions that affect traffic conditions to offer at cafe location is an important factor, which determines the operation running smoothly and the smooth realization of consumer behavior. The following from the cafe business and consumer behavior scotsman sport to analyze two aspects:
(1) Operating cafe opened in a cafe near the place or whether there is sufficient parking facilities can be utilized. scotsman sport Cafes may need to make a choice. Cafe purchase is easy. It is necessary scotsman sport to consider scotsman sport the size of the volume itself, for the use of transport arteries to adapt to the requirements and to facilitate scotsman sport the loading and unloading scotsman sport of cargo or freight costs increased scotsman sport significantly when the case will directly affect the economic benefits. (2) the convenience of customers located scotsman sport in the commercial center of the edge consumer scotsman sport area cafes, to analyze and railway scotsman sport stations, docks distance and direction. Generally the closer, the more traffic, the more convenient consumption. Also consider scotsman sport the creation of places depending on the direction of traffic to come and go, like the election of the station, the docks, the following scotsman sport vehicles, the main passenger ship; selected station near the city's public position, above the main passenger car.
2, the size of passenger traffic law analysis is a cafe one of the key success factors. Including existing and potential passenger passenger traffic, scotsman sport cafes opened locations always try to select scotsman sport potential passenger at most, the most central location, so most people nearby consumption, but large passenger flow, does not always bring about a corresponding advantage, should make a specific analysis. (A) analysis of the scale of the street on both sides of the same street traffic, street traffic on both sides of the scale, in many cases, due to traffic conditions, lighting conditions, and other public places affected facilities vary. In addition, people cycling, walking or driving a car are in the right line, the right direction of travel is often used to patronize a cafe. Therefore, the creation of locations should be selected on the passenger side of the street more. In addition, in order to effectively attract tourists, general store preferably in the first floor, second floor, if you choose, you must have independent access routes. (2) analysis of characteristics of selected street cafes open street location characteristics and also to analyze the relationship between the size passenger. Some street intersection traffic concentrated, high visibility, scotsman sport is the best place to open; some streets as traffic conditions across different regions or different leads, traffic mainly from the street side, the performance of one end of the passenger focus, depth, gradually reducing features, scotsman sport which it should be located in the passenger cafe concentrated at one end; some streets in the middle area larger than passenger ends, accordingly, shop placed scotsman sport on the middle area more attractive to potential customers. (Made by clark on Feb.20, 2008)
3, competitor analysis cafe around the competition on the run huge impact on the success or failure, so the choice to open cafe locations must analyze competitors. In general, if you set up in the vicinity of many competitors, cafes operating characteristic, will attract a lot of traffic, promote sales growth, improve store reputation; otherwise adjacent to the competition agency, will be difficult to be developed. Of course, as the place cafe in the mall also try to choose relatively concentrated and promising areas, which have operating characteristics cafe in particular. So generally should try in the city, old town area junction, commercial streets and bustling though scotsman sport it does have lots of potential for development. Choose shopping street population is concentrated commercial and office buildings the best results. scotsman sport In addition, some large emerging business district near Commercial Street community, but also suitable to open coffee shops.
Second, different grades of a cafe shop of choice, low-cost short residence time by consumer spending habits is to facilitate type in the most expeditious way to achieve consumption purposes and can not take into account the situation and create the atmosphere of the store, shop Optional in visitor flow, transportation hubs, night markets, school district. 2, Mid residence time to read the elderly, for the purpose of chat, shop locations in the alleys of the two optional scotsman sport floor above, in order to quiet, suitable for individual shop. 3, high-priced residence time mostly elderly customers do business because of the public or to the consumer, scotsman sport not the individual pay (available at public debt) that is intended to be in a good environment undisturbed negotiate business, so privacy resistance, higher security requirements, the optional second floor roadside in Malaysia as operating point. For individuals shop. (Made by clark on Feb.20, 2008)
Step1 pick places: Determine the crowds and traffic Firstly, you must know that people where to go, not just there, like breakfast shop workers would come to the place, video rental stores will have to open the way home. You can spend time in the target areas of interest calculation morning, afternoon, scotsman sport evening crowds each period, the number of statistics into the nearby shop, look after the people among office workers, students, housewives ratio, and at least weekdays and weekends in each counted once in order to know the exact distribution of the crowds. In addition to people where to go, you should also consider how long will people have to spend to reach your storefront. The more expensive products, customers do not want to spend more time, such as convenience store is 3 minutes to define the main shopping district, scotsman sport coffee shop about five minutes, unless you intend to sell cars this high price goods, or in general, most customers scotsman sport Far endure only 7 minutes traveling time.
Step2 looking Location: visits to the surrounding environment has been preselected pocket locations, the second step is to inspect its surroundings, then use two angles to observe, first, the angle of businessmen: What is an indication that the site can create a performance? Secondly, from the customer's point of view: You will not go to this place of shopping? There unpopular prime corner secondary district also has popular locations, looking for the most taboo place only see others succeed, wanted scotsman sport to replicate a shop next door, unless you are sure to make their own differences. In addition, attention is located in the right corner, or not far from the competitors will steal your business? scotsman sport Are you able to customers on a course of action, one step ahead of others to intercept customer? scotsman sport Always pay attention to the opponent's position, looking enough to contend with the location, you have to maintain scotsman sport its leading position, otherwise, the nature of the store located in the same downwind, careful business also has been a disadvantage.
Step3 see storefront: Construction is living Advertise holding the mood to see the store first date, should be concerned about, but also skeptical. First seen from afar, and then look at the past, imagine your store in this space feeling, once on the name on the sign, it will be very conspicuous? People scotsman sport see you driving through? Pedestrians from the sidewalk noticed it? Good store is like a living advertisement, not just easy to find people you can pass through to the road to show their potential customers. In addition, the architectural design is also a focus of this location suitable for retail do? Appealing it? Even in the design scotsman sport similar shopping streets, the quality may be quite poor. The building's quality scotsman sport is as good as with your product? Remember, we must think in terms of branding building.
Site selection criteria Venue Name ________________ Phone _____________ Contact ______________________ Address _________________________________________________________________ customer situation (types of people) _________________________________________________ Pacers scotsman sport ________ bus commuters __________ __________ locals outsiders _ ______ types of nearby businesses _______________________________________________________ its customer base type ________________________________________ Number _________ customer consumption peak consumption hours _________________________ Date ________________________ _____________________________________________________ site visibility to the customer convenience scotsman sport and ease of customer scotsman sport access to nearby parking situation _______________________________________________________ ___________________________________________ Hours of work per week limit _________________________________________________________ crowd around the same time the number of days _____________________________________________ _________________________________________________ scale industry competition and the quality of their housing, facilities and operating costs and licensing _____________________________________ need alterations ___________________________________________________ whether visual marketing opportunities scotsman sport and co-marketing opportunities _ ____________________________________
Commercial streets become busy commercial street café often preferred enduring, prestigious business reputation advantages, a strong business climate. More importantly, after the "metabolism", the surrounding area there are always new commercial project "join" come in, fresh blood constantly enter its "youth often Bao" the fundamental, so busy commercial street cafes to become the preferred address, select address often with reference to the following points: scotsman sport prominent and crossroad or "L" scotsman sport shaped corner rectangular face, "U" face round the corner; Commercial Street, upscale office buildings in many places, it may be a good business to do business with customers place is ideal for those shopping resting place. Park can be, static and dynamic binding, is the best ideal couple dating.
In fact, if well-managed, B grade can also have lots of coffee in the spring. Right close, the rent and the poor, which is the biggest advantage of a Class B Lot. Entrepreneurial family every penny must be spent wisely, choose the lot a little biased, surrounded large residential, employment centers or economic development zone, the pressure will be much smaller rents, the business may be slightly worse, but the cost pressures not so great. Another is to choose some second-tier cities and towns, although the coffee industry has just started, but because of the emergence of coffee scotsman sport this new thing, tend to form a trend. There is a premise that you live in the more developed urban consumption must be easy to accept new things, promote a culture of coffee cafe business will become the flagship.
In addition, the office can open a small coffee shop nearby; if it is residential area, common area consumer attitudes and ability to keep, you need to find upscale community, which would be more need to see your taste. Students are also a potential market, the more you need to locate, price and atmosphere. Selected scotsman sport points near the school, then the economic capacity to take care of the students, the atmosphere is there are two: one is the gathering of friends, leisure, emphasizes fun, you can go to KFC, McDonald's, a man a drink, you can chat; Another is quiet cozy cafe, you can read a book, listen to music, romance. Now students, especially students, are paying more attention to romance and ambience, reasonable prices for coffee, they would never bored.
Café location is quiet or lively? Coffee is the most important open lots, quiet ideal. Not necessarily on the first floor, preferably close to the business, rather than residential. In the heart of the city can be selected on the second floor, third floor, the key is to casual fashion, advertising should be done well. Quiet: the election in the town's main shopping district and the company within the dense office areas, these places are big coffee consumers decide infested land, buildings do not have to be the most lively, bustling scotsman sport area relatively pure storefront or building can be. Convenient transportation: If traffic is not convenient, it will greatly reduce the desire of customers to visit. Have adequate parking spaces: Café, after all, high-end consumer sites, there are a lot of car owners. If they go to spend half a day can not find a parking place, they tend to go elsewhere. (Made by clark on Feb.20, 2008)
Five, others tips: 1, cafes traffic scotsman sport must be convenient, because to facilitate regular customers introduced to friends looking for. The cafe
