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The challenge is that the Challenger pouring a bowl of ice water over his head and donates US $ 10 in favor of a campaign to raise awareness about the lateral sclerosis muscular disease and raise funds to combat it. The initiative aims to raise money and awareness about the lateral sclerosis muscular disease, which affects the nervous system atrophied, and cause high mortality rate among Musabiah, joined many public figures to the challenge
The spread in the past week between social media several short videos depicting the people themselves who are throwing a bucket full of ice-cold water on their heads. And then show that it is not just a video in which a person is challenging another colleague calls only, but also to raise awareness about a neurological disorder that is not old, but it is rare so-called block of ice lateral sclerosis amyotrophic Amyotrophic lateral sclerosis, which affects males more than females.
ALS ALS is a disorder that affects the muscles in the beginning kinetic voluntary Calcaq, hands and hit it in the final stages of weakness that affects motor involuntary muscles such as the heart and bladder. The disease had trouble capturing the imagination of the public, but thanks to the challenge of ice bucket is no longer the case.
According to the lateral stiffness Association atrophic they Tqlt $ 15.6 million in donations during the period between block of ice July 29 to August 18, from who painted Onevsm through videos block of ice during pouring cold water on themselves, and this year has seen an increase in Alnbaraat of 767% compared to the same period of last year, more than seven times and a half, and the money came from 307.598 new donor as well as persons Alvet applied to donate money before.
Michael Nelson and is the vice president of public affairs; in the National Assembly to collect executive Alnbaraat said in an interview that "this is one of those things that hit the public awareness that you do not see often," adding that "charities are always looking for the next big thing where to get attention. block of ice "
Among those who participated block of ice in the challenge of ice bucket Microsoft founder Bill Gates and the founder of Facebook, former US President George W. Bush and artist Justin Timberlake and governor of New Jersey, Chris Christie, according to reports block of ice means Alaaam people may have with the participation of more than 1.2 million block of ice video clip show challenge on the social networking site Facebook in the period between block of ice June 1 and August 13, the social networking site Twitter has been estimated Anakas the issue of the challenge in more than 2.2 million tweets.
Challenge Ice Bucket established last year with professional golfers block of ice who seek to support charities of their favorite and that ended up being treated for the disease, block of ice hardening of the lateral muscles by chance, and this may be surprised this disease Society and other charities.
And amyotrophic lateral sclerosis disease is a form of motor nerve disease and is spreading fast and deadly, and cause nervous system block of ice atrophy due Dmoralaasab motor nerve cells in the central nervous system that control voluntary muscle movement.
Recalls that the founder of the social block of ice networking site Mark Zuckerberg has accepted the challenge of the governor of New Jersey American Chris Christie, and he poured a bucket filled with ice on his head for patients with ASL, defying billionaire Bill Gates, to do to complete the challenge within 24 hours or donate to the Foundation ASL or both have been before Gates actually challenge.
The challenge has spread widely, where the football players to accept the challenge and the same time united colleagues, lived as a Hollywood celebrity block of ice so, as did Ethel Kennedy, widow of Sen. Robert F. Kennedy, which called for US President Barack Obama to follow suit, but he refused to challenge what explained White House, but he promised to donate.
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