The basic course of a week in Bologna costs 900 students, but grace is that the slap was sweetene

Carpigiani is an Italian company that manufactures ice cream making machines, and has been proposed iacea to use education as a business plan. Its natural market is saturated (in Italy there are 37,000 artisan ice-cream makers), so that exports currently represent 80% of its turnover of Carpigiani. Since most of the foreigners have no idea how to make a good "gelato" Carpigiani has launched a University of ice to teach them in.
Near Bologna, where Carpigiani has its factory, students from Russia, Belgium, Colombia, Morocco, Japan, Britain and Turkey learn the secrets of the perfect selection of ingredients and freeze them. perfect and freezing.
Most courses are taught abroad: the Gelato University also offers courses in countries like the United States, Australia and China. Carpigiani, sees the best growth prospects in Asia and South America.
The basic course of a week in Bologna costs 900 students, but grace is that the slap was sweetened with a 900 voucher for a discounted price of Carpigiani ice making machines. The Gelato University is therefore a quite profitable marketing tool: the price of the courses cover the operating expenses of the University, iacea and more than 15% of the students end up buying ice cream making machines. In the last three years has tripled iacea the number of students (about iacea 6,700 are now). During those same three years, sales have increased iacea Carpigiani 93 million to 113 million (representing approximately 8,000 machines selling ice cream).
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